Backloaded content is when the important word (Seed keyword) is move to the last part of a sentence, moved important sentence to the last part of a paragraph, or to move the important section to the later part of the content.
Why publishers backload content?
Publishers backload content to put the interesting part of the content at the later part. Just as eating the meat at the end of a meal. But that is not the only reason for backoading content. We will explain why publishers backload content, and how to backload your content, and then we explain the negative effects of backloading content if you have decided to do so.
There are hidden reasons why publishers would decide to backload content instead of frontload content. As we explained above, the main reason is to put the interest part at last. Other reasons for backloading content are:
For users to view more information in the content. Backloaded content, prompt users to view the content till the end.
To view more ads. When important section is put at the last part of a content, usually, the user view all display ads althrough, in turn, generating higher revenue for the publisher. This point is not applicable to users with ad blocker extension activated.
In attempt to increase content word count or length, publisher backload content by storytelling and narrating, especially of personal experience. Some times, publishers use the old black hat SEO trick of adding fluffs to content, where by they over restating the keyphrase in various sections within the content. With SEO changing so fast, Search engine are getting wiser in noticing content fluffs, and could drastically drop content ranking.
How to backload content for content SEO?
How to backload content in easily? Here are the 3 easy steps to backload content:
Add important word (seed keyword) at the last part of a sentence. Instead of Frontloaded sentence: “Start a blog in 3 steps”, use the backloaded version: “3 Steps how to start a blog“, where the seed keyword is put at later part. This step is applicable to title, headlines, headers, Image, audio and video’s names, alt tags and description.
Add important section at the last part of a content. This is done by drafting a content in such a way that the less important came earlier in the content, and more important part came as users go deep through the content.
Add fluffs. Fluffs are words of experience and stories relate to the main topic. Fluffs also means excessive restating the keypfrase, which in both ways extends the content word count or length. While the earlier is recommended but the latter not recommended!
Effect of Backloading content?
Publishers, especially those of new websites, are more likely to backload content. However, doing so drag along with many negative effects not only in SEO but also in the brand name. Here are the common effect of backloading content:
Users turn blind on content: especially, publishers who fond of backloading content, users will turn blind on most part of the content as users will jump to the later part of importance.
Decrease to no engagement: websites that rely on backload content strategy will experience gradual decline in engagement to the point where no engagement, as users become lazy to get through the long-content.
Reduces royalty: the brand well-known with backloaded content strategy will gradually lose loyal users to brands who frontload content, as the later focus more on addressing users pain-point first.
Lost SEO rank: When a content failed to address users need especially on Your money or your life (YMYL) topics as soon as possible, users bounce off quick; with this users’ impression, indicates search engines that the content isn’t helpful and, as a result, search engines drop content ranking position.
That is that with content backload. Follow us for more guide.❤
