Frontloaded content is a typical content structure where the most Important word (Seed keyword) is moved to the initial part of a sentence, where the importance sentence is moved to the foremost paragraph or where the important section is moved to the earliest part of the content all with the hope to convince users to stay connected with the content.
How to frontload content for SEO?
Content creators frontload title headlines by reordering the Title (h1), which is the first part of a content, to include the keyword (important word) placed at the initial part of the title. This method is applicable to followed up headers with the keyword moved to the initial part od each header.
Also, applicable to other visual content’s title (names), Image title, alt tags, meta title and meta description; example: featured Images name and headline, infographs, and table. Be sure you don’t do keyword stuffing! That’s repeatedly adding exact keyword in all sections of a content.
Regarding frontload paragraph, can be done easily by being sure to be concised addressing the main point while remove all unnecessary words like function words..
This content explain what frontloading is, why frontloading content, when and how to frontload content for content SEO. Before we continue, we want to introduce you to the exact opposite of frontload, which is backload content in SEO. Make sure you read that as well.
Why Frontloading content is important?
There are many reasons why content frontloading is important. One of which is to boost SEO ranking. Since your content intent is aimed at addressing users need first, before yours. Other reasons why frontloading is important are as follows.
Frontloading content hook users to stay connected with the content, indicates users that they are on the right web page.
It’s no doubt, since the advent of internet, people’s attension have decreased over the years. Users scan through web page as quick as possible.
They spend much of their limited time with the initial part of a content, which is the title followed by the Introductory section, whether or not they could find keyword or phrases related to what they are looking for. In a scenario where users couldn’t find keyword or phrases marching what they are looking for, they bounce off to competitors content page.
Online experts all agreed that web users scan through content in F-pattern especially all text content, and that they noticed much of users’ time are spent on the first paragraph, and lesser time with the next pagaraph and lesser and lesser time with following paragraphs down to the conclusion. The conclusion paragraph receive the least amount of attention.
In any media content, it’s estimated that users spent within the rage of 30 seconds to a minite in scanning through the title and introductory paragraph; the time decreases as they go deep through the content. The conclusion paragraph receive the least attention.
Hooking users to a content is one thing, aiding search engine crawlers to easily understand what the content is made for and where the content be categorized during indexation is another thing.
By frontloading content – removing all superfluity while addressing the topic concisely, users will be satisfied as soon as possible, and that will create a good impression on users’ mind and will wish to return next time
SEO experts had all advice creators to avoid confusing crawlers with Backloaded, unnecessary wordy content, which most times, inadvertently derailled from the main topic. Even though you love storytelling, bbe sure is topic-related. Otherwise, ditch the storytelling, and focus more on addressing the topic as much as you can.
When to frontload content?
Frontload content when creating blogs or video clips especially on Your money or your life (YMYL) topics, as to not consume the time users who need urgent help.
Frontload when creating digital communications, such as emails, social media posts content and short video like Reels, Ticktok and Vine as to limit the time users spent going through the whole content before discovering what the content is about.
Easy steps to frontload content for Content SEO
If you are finding it difficult to frontload a content, try these 3 steps:
- Move the seed keyword (the important competitive keyword) up to the initial part. This method is applicable to the short-written text. Short-written texts such as title, headers, headlines, featured image names and Video thumbnail’s headline and names. Example, instead of a title, header or headline reading:
“How to book a flight step-by-step“
…should be frontloaded as:
“Book a flight with these steps“
- Should addressed the main point without delay: this is applicable to the long-written text such as paragraphs, meta descriptions, comments, video descriptions or a long-duration video and audio media presentation. Example of content frontloading addressing the main point in a paragraph.
Innstead of:
“The steps of starting a profitable Pinterest blog are…”
…the paragraph could be frontloaded as:
“Starting a profitable Pinterest blog, and turn it to a big blog enterprise need could be achieved with the following steps…“
Once you successfully applied content frontloading, the content will gradually ascending in SEO ranking, and will begin attracting more and more human traffic as well as sales.
That is that for content frontload. Follow me for more guide!❤
