What are Power Words? Power words are words that smart copywriters, entertainer, marketer use to trigger a psychological or emotional response.They’re called “power words” because they are so persuasive that people simply can’t refrain being influenced by them!
The first power words on the list goes to:
Greed Words
Greed is then natural human tendency to want more stuff than we actually need. Words Examples:
Bargain; Explode; Limited; Before; Extra; Luxurious; Best; Fast; Marked down; Big; Feast; Massive; Billion; Final; Monetize; Bonanza; First; Money; Bonus; Fortune; More; Cash; Frenzy; Nest egg; Cheap; Frugal; Never again; Deadline; Gift; New; Discount; Giveaway; Now; Dollar; Greatest; Pay zero; Don’t miss out; Double; Economical; Exclusive; Expires; Guilt-free; Hurry; Inexpensive; Instantly; Jackpot; Last chance; Premiere; Price break; Prize; Profit; Quadruple; Quick; Reduced; Six-figure; Triple; Rich; Sky rocket; Ultimate; Running out; Soaring; Up-sell; Saleendssoon; Special; Value; Save; Surge; While they last; Savings; Treasure; Whopping.
Use greedy words:
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Curiosity Words
According to curiosity-drive theory, curiosity is anaturally occurring urge that simply must besatisfied, similar to how we satisfy hunger by eating or thirst by drinking. These power words will make your blog post headlines, email subject lines and landing page headlines impossible to resist. Words example:
Scenes; Bizarre; Black market; Blacklisted; Bootleg; Censored; Classfull; Classified; Closet; Concealed; Confessions; Confidential; Controversial; Cover-up; CovertCover; Hush-hush; Illegal; Illusive; Incredibly; Insane; Insider; Interesting; Invitation nly; Key; Limited; Little-known; Private; Privy; Psycho; Remote; Restricted; Ridiculous; Secret; Secrets; Shh!; Shocking; Smuggled; Sneak peek; Unbelievable; Unique; Spoiled; Uncharted; Unlock; Strange; Unconventional; Unsung; Stunning; Under the table; Unfold; Supersecret; Under wraps; Unusual; Thought; Underground; Wacky; Provoking; Top secret; Trade secret; Unauthorized; Undiscovered; Unexplained; Unexplored; Unheard of; Withheld; Zany.
Example of use:
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Sloth Words
Sloth Is the avoid once of work: people are not motivated to do more than the absolute minimum work to achieve the iron line aims. Use these power words to make your lead magnets sound more digestible, to make your products sound more useful, and to make your headlines more enticing. Examples:
Accessible; All-inclusive; Basic;Building blocks; Cheat sheet; Child’splay; Cinch; Clear; Complete; Components; Comprehensive; Copy; Downloadable; Easy; Economical; Efficient; Effortless; Elementary; Elements; Factors; Fail-proof; Fill in the blanks; Formula; Free; Freebie; Gift; Guide; How-to; In less than; In record time; Index; Ingredients; Instant; Itemized; Kick start; Light; List; Manageable; Manifest; Mere; Minutes; Model; Moldova;No nonsense; No problem; No sweat; Nothing to it; Now; On demand; Painless; Pattern; Picnic; Piece of cake; Plain; Printable; Quick; Ready; Replicate; Report; Roadmap; Simple; Simple as ABC; Smooth; Smooth sailing; Snap; Straight forward; Steal; Steps; Swipe; Template; Tools; Uncomplicated; Ridiculous.
Use of word:
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Lust Words
Lust is usually thought of as sexual, but it’sactually just an intense desire for any item. When we lust after something, we crave it so badly that west of thinking grationally. Use these tantalizing power words to amplify that craving. Examples:
Alluring; Enchanting; Lick; Brazen; Engaging; Lonely; Captivating; Exotic; Lovely; Charismatic; Exposed; Lust; Compelling; Fascinating; Magnetic; Crave; Flirt; Mind-blowing; Deprived; Forbidden; Mischievous; Desire; Hypnotic; Mouth watering; Dirty; Intriguing Lascivious; Naked; Naughty; Shameless; Tantalizing; Obsession; Sinful; Tawdry; Passionate; Sleazy; Tease; Pleasurable; Sleeping; Thrilling; Promiscuous; Spank;Uncensored; Provocative; Steamy; Urge; Riveting; Stimulating; Wanton; Scandalous; Striking; Whip; Sensual; Sex; Sweaty; Wild.
Use a lust word combined with curiosity words to make for an irresistible provocative headline. Example:
25 odd and bizarre fact about sexy you probably didn’t know
Vanity Words
You may not think of yourself as“vain”,however, researcher shave found that vanityisoneofthechiefdrivingforcesthatleadtopurchasedecisions. The fact is, we buy into things because of how we think they will make us look: both to others,and to ourselves. And it’s not just that we want to look good physically, but we also want to look successful. Use these power words to show how your offer (whether it’s a product, service, or lead magnet) will make your visitor look more attractive and more successful.
Ahead of the game. Amazing. Amplify. At the top. Attractive. Stunning. Ultimate. Victory. Successful. Unbeaten. Wealthy. Super-human. Undefeated. Wonderful. Triumph. Valor. Wondrous. Turbo charge. Vanquish. You.
How to Boost Conversions with Vanity Words? Example:
Become the official hero without lifting a finger!
freetrial_snacknation_power word
Yes,“hero”!
They know that their customer slove getting positive attention and praise from their co-workers, so of course they would love to be seen as the“office hero”. (bonus points if you also noticed that the words“without lifting a finger”is a great sloth power phrase, even though we didn’t include it in this list.)
Trust Words
Have you ever stopped to think that trust is really what content and email marketing is all about? Whether you are writing blog posts, creating signup forms, sending emails, or tweaking your product pages, the real purpos ebehind all of that is to build trust between the consumer and your brand.
Use these power words to speed up the trust-building process. e.g.
Recession-proof. Recognized. Refund. Reliable. Research. Results. Safety. SCIENTIFICALLY PROVEN. Bestselling. Bonafide. CANCEL ANY TIME. CASE STUDY. Certified. Dependable. Don’t worry. Endorsed. Ensured. Asked. No risk.. No strings attached. Official. Payzero. Privacy. Professional. Protected. Proven. Secure. Studies show. Tested. Track record. Try before you buy.Unconditional. Verify. Well respected. World wide.
Example:
“Don’t worry you won’t be charged unless the goal is completed. In this test at Tees pring, the power words“don’t worry”were added in the fine print below the call to action button and tested against a control”…Don’t worry
The result from just this one tiny tweaking wording was a 12.7% boosting conversions!(That’s huge!)
Anger Words
Anger has a huge influence on our perception, reasoning, and decisions. It makes us irrational, which can lead to choices that actually have no bearing on the thing that initially made us angry. Stirring up the emotion of angering your visitors and customers is a bad idea, when it is targeted at your company. However, it can also work for you, if the anger is directed at something else.
Think about what makes your prospect angry about your industry. Stir up those emotions with these power words ,and then provide the solution. e.g.
Abuse. Agitate. Annoy. Arrogant. Ass kicking. B.S. Backstabbing. Beat down. Boil over. Broke. Brutal. Buffoon. Bullshit. Bully. Corrupt. Coward. Crooked. Crush. Diatribe. Diminish. Disgusting. Evil. Exploit. FearForce-fed. Foul. Greedy. Hate. Hostile.Know it all. Lies. Loathsome. Loser. Lying. Maul. Miff. Money-grubbing. Morally bankrupt. Nazi.No Good. Obnoxious. Pay back. Pitiful. Pound. Preposterous. Provoke. Punish. Raise hell Rant. Revolting. Ruthless. Screw. Sick and tired. Smug. Sneaky. Sniveling. Snob. Snooty. Snotty. Stink. Stuckup. Thug. Underhanded. Vicious. Victim. Violent. Waste. Weak. Worst. Wounded
Advertisements that use anger have been shown to be highly effective. In a study by researchers from Dart mouth and Cornell, anti-smoking TV commercials that used anger to appeal to the viewer’s emotions were more persuasive than those that used sadness.
This ad from Harley Davidson received a lot of praise for blatantly stating the angry, rebellious thoughts on people’s minds in regard to the economy.
Fear Words
Fear is perhaps the most powerful motivator of all. It’s that primal instinct that keeps us safe, that keep susalive.
If you want to inspire your readers to take action–whether that’s sharing your blog post, downloading your lead magnet, or buying your product–use these power words to make them fearful of what might happen if they don’t. (just make sure you don’t completely paralyze them with fear:also provide an actionable solution to their problem.). Examples:
Agony. Crazy. Hack. Annihilate. Cripple. Hazardous. Apocalypse. Crisis. Hoax. Armageddon. Danger.Horrific. Assault. Dangerous. Hurricane. Backlash. Deadly. Insidious. Beating. Death. Invasion. Beware. Destroy. IRS. Blinded. Devastating. Jail. Blood. Disastrous. Jeopardy. Bloodbath. Drowning. Lawsuit. Bloodcurdling. Dumb. Looming. Bloody. Embarrass. Lunatic. Bomb. Epidemic. Lurking.Bufoon. Fail. Meltdown. Bumbling. Feeble. Mired. Cadaver. Fired. Fool. Mistake. Cataclysmic. Fooled. Murder. Catastrophe. Frantic. Nightmare. Caution. Frightening. Painful. Collapse. Gambling. Pale. Corpse. Gullible. Panic. Peril. Scary. Terror. Piranha. Scream. Terrorist. Pitfalls. Searing. Torture. Plague. Shatter. Toxic. Played. Shellacking. Tragedy. Plummet. Silly. Trap. Plunge. Slaughter. Trauma. Poison. Slave. Vaporize. Poor. Smash. Victim. Prison. Strangle. Volatile. Pummel. Stupid. Vulnerable. Pus. Suck. Warning. Reckoning. Suffering. Worry. Refugee. Tailspin. Wounded. Revenge. Tank. Wreaking havoc. Risky. Targeted; Savage. Teetering.
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