First impressions matter especially in online businesses. The first things users sees a post content is the Title or headline of the post, if title & headline look interesting to involve with or promising to solve certain problems of users, will click through. Otherwise, users ignore.
If you look back into headlines during 1940s WW2 especially headlines from The New York Times newspaper, were so eye-catching:
And here are other headings from the same The New York times:
Interesting, right?
Those headlines weren’t eye-catching just by chance, those writers follow certain templates strictly in crafting titles & headlines.
So far, i have seen thousands of such headlines even in today’s web writing especially from big news websites. To make things easier, we created an 11 eye-catching title & headline templates with examples, which users can’t ignore when they encounter it.
Let get started!
[Number] + [Adjective or Adverb] + [Keyword] + [Promise]
This title & headline template comes with a numeric numbers, followed by a qualifier (adjective or adverb), followed by the targeted keyword and should promise users what they will get when they engage. Examples of this template are:
- 21 Effective List Building Strategies That Will Triple Your Email List
- 19 steps-by-steps how to Magically Bake Delicious Cookies Everyone Will Love
- 99 fact about Bangladeshi that you never heard before
- 4 extraordinarily beautiful cities in France that will change the way you think about France
- 700, 000 reviews about Lamborghini 209TV have been published here are 10 we picked
- 5 offers available in Bluehost the least will get you 50% OFF
- 12 Coupon codes for 12 female Prada shoe styles
[Number] + [Adjective or Adverb + Verb qualifier] + [Keyword] + [Reason or Result]
The second Title & Headline template consists numeric number followed by a qualifier (adjective or adverb) followed by the targeted keyword and followed by a reason for something, or result after something, more like an effect. Examples of this template include:
- 8 Reasons You’re Not Getting Any Website Traffic (And Fixes)
- 99 unnoticed event in history that shaped the world
- 7 poor features with Bluehost that made me quit Bluehost
- 77 whys besides ancient buildings you should travel to London
- 1 billion users, 50 million daily users, 1 million reviews, 12 million rating that Wikipedia made great contribution to world’s encyclopedia: here are our verdict
- 5 cooking habits ruining your food
[Adjective or Adverb] + [Keyword] + [Question]
This third template begins with an adjective or adverb qualifier and is followed by the targeted keyword and then by direct question. Examples of this template are:
- Google lense - legit or scam?
- Litespeed 77-Jet engine, why is reliable?
- Great mosque of Jerusalem: did you know reasons why Muslims built the mosque?
- Attractive fragrance wiki perfume 21 reasons we recommend for unmarried women
- Super litespeed RV Russian yatch • is really safe for boarding?
[Keyword] + [solution]
This fourth Title & Headline template consists of the targeted keyword which is followed by a sense of solution. Examples of this template are:
- “Website Clienhold” fixed
- Bag Zip stuck - unstucked with candle
- Ancient Egyptian mystery chest solved
- $780 Prada women shoe now priced $10.2
- Bluehost’s Domain name Coupon code (available • revealed)
- Sage Gamut free ad post - July offer
- Pyramid schemes - inventor’s Journal found
- 16 problems with obesity, reduce intake of fatty food
- United Kingdom v.s China’s economy comparison - China won
[Keyword]+ [adjective or Adverb] + [number] + [curiousity]
The fifth template begins with the targeted keyword followed by a qualifier (adjective or adverb) and numeric numbers and then be drafted in such a way that add curiosity. Examples of this template as title or headline are:
- Lumen 10,000 headlamp review - 9 pros & cons you should noted before you buy
- Tesla autonomous self-driving • 6 stupid features you should overlook
- David Cameron facts (210) that’ll you may gringe when you know them
- Cynthia Diaz messy lifestyle 99 disclaimer: NOT suitable for age under 16
- Cites with sudden death number 5 will shock you
- PRESS durable Keyboard: 5 ways to use it wisely
[Question Keyword] + [Number] + [Main keyword]
The sixth title & headline template begins with a question keyword which is followed by a numeric number and then the main keyword. Examples of such template includes:
- What history photos deserve 100000 views
- Which Michael Jackson’s songs did worth 10,0000 dollars
- How expert avoid hot air balloon accident? Discover 14 ways to avoid air balloon accidents
- Ready to launch your own rocket? Here are 99 scientific steps
- Have you ever imagined being transported in light-speed? Try Telepod 100VM!
[Question Keyword] + [semicolon, colon, question mark, long dash or seperator] +[Expert or Experience opinion]
The seventh template comprised a question keyword which is followed by a semicolon, colon, question mark, long dash or seperator and followed by an expert opinion or one’s opinion with much experience. Examples of this template include:
- What’s My Blog Worth? “Zero value ”- Blake Hutchison, CEO of Flipper
- Why Blogs Fail — And How to Make Sure Yours Doesn’t, Neil Patel
- Is Bluehost a good web host? Our experience: too slow
- Have you fly a jet before? Wind commander, Samson Joshua, showed us how
- What are the types of long-range missiles? Understand the 31 types of missiles by Johnson bomberman, an explosive engineer
[Problem] + [Overviewed Solution]
The eighth title & headline template highlights a problem which is followed by an overviewed solution to the problem. Examples of such template include:
- Your website is way too confusing_ simplify your website with the KISS rule
- People want to dominate • remove greed and pride
- Cancerous patients! Drink 6 green teas and eat 10 herbs you’ll get rapid cure
- Curly hair NOT straight hair? Try AKBAR hair spray at $18.99
- Anonymous life of the great Assassin, Altair unveiled
[Greed Words • Curiosity Words • Sloth Words • Lust Words • Vanity words • Trust words • Anger word • Fear words] + [Keyword]
The ninth template involves the use any of powerful words of greed, curiosity, sloth, lust, vanity, trust, anger or Fear and then followed with the targeted keyword. The following are some examples:
- Pay zero! Get started with Yottasrc’s Free-trial
- Unlimited Fast VPN access:how to tweak
- Addicted? Stop smoking with these 7 tips
- The Sweet city of Khartoum, We uncovered the gems of the city
- 15 points daily free-trial A.I photos generator? Try Bing AI Image free trial (no credit card)
[Obnoxious] + [Negative Keyword]
On this tenth title & headline template, comprised the use of obnoxious words followed by a negative keyword. Examples of this template are:
- If you want be successful financially, don’t go to school
- Too much popup ads? Destroy ads with adblocker extension
- History of Shogun rule portrayed Ninjas as evil, here are our 7 reasons why we think the world need Ninjas in modern times
- Stop buying Prada, buy Snickers for women at $7
[Comparison of alternatives] + [Question Keyword]
On this title & headline template, the first part begins with a comparison of set of alternatives followed by a question keyword. Here are some of the examples you can use in your content title & headline:
- Bluehost or Yottasrc: Which has cheapest hosting?
- Monkey king v.s Jade warrior who is most ferocious?
- Schizophrenia and Bipolar disorder meaning?
- Shoe gum, shoe pin or shoe strap, which is best for fixing shoes?
- Wikipedia alternatives how we review each?
That is that for the long list of 11 title and headline templates. Thank you for bearing with us. It’s helpful, encourage us and follow us!❤
