Understanding User search Intent? Let’s first understand what user intent is.
A user intent (also, Keyword intent) is the purpose of a user’s search. It is the underlying reason behind every web search.
When a person searches on the web, that person may want to know somebody or thing, try to do something, want to buy something, or wish to navigate through a website or page, whatever the case is, determine the person’s intent.
What is search behavior?
Search behavior, is the manner, which web users interact online, whether to a search engine, website, or simple web directory, as to by metric on a certain area on the web.
According to sendpulse.com, search behavior helps you realize which pages users visit, how much time they spend on each page, the buttons they click through, the comments they made and whom they mentioned in the comment, the image they view, audio they listen, the videos they watch, and places where they bounce off to.
How does user intent influence search engine results?
User intent influence search engine results through the keywords and key phrases used during the search, will determine the kind results presented in relation with the intent of the keyword being searched.
Some results are omitted from displaying on search engine results pages either because those results are mismatched with the intent of the keyword been searched, or results may be harmful to the searcher. It all depends on the search engine used.
Here, is list and explanation of most used search intents.
List of user search intent
The list of user search intent are:
Know query: some of which are Know Simple queries. e.g “What is a noun”; “IPhone review”; “Barack Obama’s height”
Do query: when the user is trying to accomplish a goal or engage in an activity. e.g.“How to install android app”; “ Watch Mission impossible revelation movie”; “Pay parking ticket”; “Buy domain name!**”
Website query: when a user is looking for a specific website or webpage. e.g.“YouTube sign up page” or question like: “Where can I sign up in Sage Gamut?”
Location (also, Visit-in-person query): some of which are looking for a specific business or organization, some of which are: looking for a category of businesses. e.g. “Mini supermarket near me” (visit in person)"; “I need to find a gas station right away!”.
- Location (also, non-visit-in-person query): some query intent are not to visit the location. e.g. “How tall is Mount Everest” ; “I would like to take an IQ test online”
Moreover, some queries could go either way of Visit-In-person or non-visit-in person. Some users may want nearby results and others may not, depends on the Users’s location, indigene, situation at hand or State of mind, use your judgement. “I want to go to a Walmart near me” ; “Bank of america” are few examples of this category.
Satisfying of user intents
As a creator, You can satisfy user intent by understanding the keyword term variations. There are five (5) keyword term variations in total:
Exact terms: The exact term is the keyword exactly the same with the user search term. The wording and the intent are the same. Example is a user searches: “How to dance like a bot?”, creator targets the search term: “how to dance like a bot?”.
Broad term: The broad term, is a user search term that is generic. It has deep volume, and is higher in competition. Example of this term is when a user searches: “how to post on Sage Gamut”. Within this broad term, are search terms: “how to post photos on Sage Gamut”; “how to post audio on Sage Gamut”; “how to post video on Sage Gamut”; “how to post comments on Sage Gamut”…etc. Now you understood why it’s broad!
- Specific term: The specific term is a search term that is very specific. It has little to no search volume due to how narrow it is. In some cases, specific term only appears single-out, and is low-competitive. Example of specific term is: “How to post an image content to Sage Gamut media library, and use for more than one post?”
- Phrasal term: The phrasal term, is a search term that appears with word variations but still points to the same intent. Example is when a user searches: “how to travel to USA without a visa?”, the phrasal terms are: "“how to move to United States with no visa” or “how to relocate to USA if hasn’t gotten visa”. Notice how all pointing to same search intent but different wording.
- Dissimilar term: Dissimilar user term has no correlation both with the wording nor the intent, but may sound categorically as the same. This term appears different. An example is when a user searches: “how to switch on iPhone 14”, term like this is dissimilar to these: “IPhone v.s Samsung products”; “how to remove iphone battery?”; “about iphone parent company”. If you noticed, they are categorically talking the same thing: iphone gadget. Yet dissimilar.
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