Easy.
Single word sentences.
Followed by short sentences.
Then you can move in to longer, flowing sentences that contain the “meat” of what you want to tell your readers. This method works well for me. I guess that, by the time they’ve made it to the fourth paragraph (which doesn’t take long, because the first three paragraphs are short), people figure they’ve made it this far, they might as well finish it.
And just like that, you’ve gotten their attention.
The worst thing to do is to hit them from the beginning with a huge paragraph. People are lazy. You can count on that. If the first thing they encounter seems like work, they won’t do it.
But look at my first “paragraph”. You can’t look at it and NOT read it. Your brain processed that word quicker than you could decide you didn’t want to read it.
